Sunday, October 20, 2019

O2O platform Get expands its reach with g&g deal 

Jul 09. 2019
Nyein Chan Soe Win, co-founder and chief executive of Get All Myanmar Co, left, shakes hands with Soe Tint, managing director of g&g, after signing the agreement on July 9.
(The Nation/ Khine Kyaw)
Nyein Chan Soe Win, co-founder and chief executive of Get All Myanmar Co, left, shakes hands with Soe Tint, managing director of g&g, after signing the agreement on July 9. (The Nation/ Khine Kyaw)
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By Khine Kyaw
The Nation
Yangon

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With Yangon residents becoming more familiar with the convenience and time savings of digital services, Get All Myanmar Co – a locally owned online-to-offline (O2O) platform – has signed a deal with g&g Co, Myanmar’s biggest convenience-store chain, to provide digital services at its open-all-hours outlets across the nation.

“This agreement means people from different parts of the country can easily access more than 30 digital products available on our platform at more than 300 g&g stores,” said Nyein Chan Soe Win, co-founder and chief executive of Get All Myanmar, in an exclusive interview with The Nation.

He considers the collaboration the beginning of the digital transformation in Myanmar, taking the first step of implementing a digital economy.

“We have chosen g&g from among several convenience stores in Myanmar because the majority of its stores are in the hearts of big cities and in the business districts of towns,” he said.

“We are aiming to geographically expand our reach, so strong partnerships are vital to our growth in the long term. We started to cooperate with g&g a couple of months ago and witnessed the improvement in our business. This led to the signing of this agreement today.”

He said the firm is always open to partnerships with local companies and is now in active discussion with leading digital-payment services. He expected an agreement with at least two firms by the end of this year.

“Physical businesses and digital commerce are complementary. Today’s business trend leads to something we call omni channel, where former offline-only businesses are reaching out to online marketplaces and online-only businesses are extending their operating territory to physical locations as well,” he said.

Founded by young entrepreneurs, Get is a mobile-first digital company utilising artificial intelligence, blockchain, cloud services and big data. It is a digital-commerce platform that gives small entrepreneurs the technology to be competitive in the future.

Mobile top-up, express bus tickets, domestic and international flight tickets are available on the Get platform, as are data internet packages, game cards, gift cards and event tickets. Attraction tickets, insurance premium payments, and prepaid card payments will be available soon.

“To date, the majority of the people use our store for mobile top-ups, followed by buying different kinds of tickets. Hopefully, this trend will continue for the next few years, but the use of Get POS [points-of-sale] for other digital service is also on the rise in Myanmar,” he said.

The firm is enjoying a gradual growth at around 10 per cent every month.

“Following our cooperation with g&g, we now have more than 11,000 points-of-sale. On average, we see 2,000 more points-of-sale every month. If we are able to maintain this growth rate, we will soon be covering all the important areas of Myanmar over the new few months,” he said.

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