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Ford Thailand launches ‘Ask Ford’ tool to help customers

Jan 25. 2021
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By The Nation

As part of automaker Ford’s moves to enhance its customer experience, Ford Thailand is launching “Ask Ford” – an intuitive global online knowledge tool for customers.

The service is available via in both Thai and English.

Ask Ford allows customers to ask questions and receive immediate answers retrieved directly from the automaker’s systems, Ford vehicle manuals or other Ford websites.

It uses artificial intelligence technology to search for the best responses, going far beyond the reach of standard search engines.

Ask Ford can be accessed by pressing the magnifying glass icon and will use Artificial Narrow Intelligence to determine the language of communication.

Apart from helping current or prospective Ford buyers, Ask Ford also provides up-to-date and precise information for Ford dealers and customer service staff.

"Ask Ford has proven to be a global knowledge tool for customers, dealers and Ford staff, and is already used in over 25 Ford markets in several languages," Ford Thailand’s managing director Wichit Wongwatthanakan said.

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