Siam Paragon Opens Bangkok Watch Week 2025 with Historic Celebration
Founders and executives from world-leading maisons unite at Siam Paragon for Bangkok Watch Week 2025, the largest luxury watch event in Southeast Asia.
Siam Paragon proudly inaugurated Bangkok Watch Week 2025 with an evening of grandeur, uniting founders and top executives from the world’s most prestigious watch maisons in a landmark celebration of horological culture. Marking the largest luxury watch event in Southeast Asia, the opening ceremony underscored Bangkok’s growing reputation as a global hub for fine watchmaking.
The evening, hosted at Siam Paragon, gathered an unparalleled constellation of industry leaders and distinguished guests. The guest list included Mr. Nicholas Gong (Managing Director APAC, A. Lange & Söhne), Mr. Joseph Munoz (Director, Bvlgari), Ms. Florence Inumaru (Director SEA, Boucheron), Mr. Karl-Fritz Scheufele (Fifth-Generation Founder, Chopard), as well as Mr. Nicholas Rudaz (CEO, Franck Muller), Mr. Takashi Aoki (Managing Director, Grand Seiko Thailand), Mr. Christian Knoop (Chief Design Officer, IWC Schaffhausen), and many more distinguished leaders.
The celebration was further honored by the presence of Ms. Chadatip Chutrakul, CEO of Siam Piwat Group, Ms. Caroline Murphy, President of Strategic Project Development, Siam Piwat Co., Ltd., and Ms. Thanaporn Tantiyanon, Managing Director of Siam Paragon Business Unit, who warmly welcomed all distinguished guests.
Supported by valued partners including UOB Bank Thailand, VOSS Thailand, and Chatrium Grand Bangkok, the evening unfolded with captivating performances and an exclusive cocktail reception, creating a vibrant yet refined atmosphere befitting the prestige of the occasion. It was a historic night for Thailand’s luxury watch industry — a rare convergence of global visionaries, united in their passion for the timeless artistry of watchmaking.
A Landmark Showcase of Haute Horlogerie
Siam Paragon Bangkok Watch Week 2025 presents an extraordinary program that brings together over 30 world-renowned watch brands, including A. Lange & Söhne, Bvlgari, Chopard, Cartier, Grand Seiko, IWC Schaffhausen, Jaeger-LeCoultre, Omega, Panerai, TAG Heuer, Tiffany & Co., Van Cleef & Arpels, Vacheron Constantin, Zenith, and many more.
Key highlights include:
The Symposium — A premier forum for horological storytelling and cultural exchange, featuring founders, executives, and master watchmakers from globally celebrated maisons.
The Exhibition — An unparalleled showcase of world-premiere launches, limited editions, and museum-worthy masterpieces, such as the Patek Philippe Calatrava Ref. 96 Steel, Salmon Dial, Circa 1944, the Audemars Piguet Master02 Ref. 15240SG.OO.A347CR.01 (limited to 250 pieces), and the Bvlgari Fenice Octo Roma Secret, a one-of-a-kind creation valued at over 23 million baht.
The Experience — Exclusive boutique activations and immersive sessions with six distinguished maisons, including live demonstrations by A. Lange & Söhne, design showcases by IWC Schaffhausen, and a Spring Drive lecture by Grand Seiko.
A New Era for Watch Culture in Southeast Asia
With its grand scale, distinguished participants, and unparalleled exclusivity, Siam Paragon Bangkok Watch Week 2025 sets a new benchmark for luxury watch events in the region. The showcase not only honors the artistry of horology but also reinforces Thailand’s position as a rising epicenter of watch culture in Asia.
Watch collectors, connoisseurs, and enthusiasts are invited to explore this world-class event from now until September 28, 2025, at Siam Paragon.
For more information, visit www.bangkokwatchweek.com or follow Facebook: SIAMPARAGON.
