Singha Corp reveals expansion strategy to focus on property and energy businesses.
In addition to its recent diversification to property and energy businesses, Singha Corporation, local leading brewery company and manufacturer of Singha and Leo beer, yesterday revealed its expansion strategy to focus on high-margin businesses, especiall
He said that the move is in line with the company's policy to increase sales contribution from non-alcohol businesses from currently 15 per cent to 20 per cent by the end of this year, and up to 30 per cent by 2014.
Sant said that Singha Corp has opened many chain restaurants since last year, including two outlets of "Est 33 by Singha" stylish restaurant, between four and five outlets of "Konaya" Japanese curry udon restaurant, four to five outlets of "Farm Design" bakery and cake restaurant, and one outlet of "Smoothies Secrett" smoothie beverage restaurant.
He said that the company has also a plan to introduce between one or two new non-alcohol products in the rest four months of this year. Singha Corp's non-alcohol portfolio has been currently divided into three major businesses - beverage, restaurant, and confectionery.
"We expect sales from our non-alcohol businesses to increase significantly by 20 per cent this year to about Bt15 billion. Major contributors will be soda water, drinking water, and restaurant," said Sant.
Singha Corp yesterday announced to invest Bt50 million in the launch of new drinking mineral water, namely "Purra". The product has been launched at local retail shelves four months ago and has already gained nearly 10 per cent market share in local mineral water market, worth totally about Bt1.8 billion.
