THAI Smile aircraft design unveiled
Thai Airways International (THAI) has unveiled the aircraft design for its low-cost unit, THAI Smile Air, which is designed to reflect its trendy-friendly-worthy concept.
"Smile" in the sub-brand's name represents friendliness and follows "THAI" which represents quality and premium service," said THAI President Piyasvasti Amranand.
"Hence, in combination, THAI Smile Air and its logo convey light, friendly premium service. The THAI Smile Air aircraft design has three ribbons streaming across its fuselage in cool pink, yellow, and orange, to demonstrate the THAI Smile Air's image of Trendy-Friendly-Worthy.
This October, THAI Smile Air will begin its staff recruitment through Wingspan Services Co Ltd, an outsourcing subsidiary of THAI. In the first phase, 40 pilots will be recruited in October and 100 female cabin crews will be recruited in November.
THAI Smile Air will operate with eleven Airbus A320. The first aircraft delivery is in June 2012, the 2nd and 3rd aircraft delivery will be in August and the 4th aircraft delivery will be in September. Thereafter, two A320s will be delivered in January and March 2013, respectively.
Flight operations can begin July 2012. Initially THAI Smile Air will operate domestic flights such as Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani, and later with international routes focusing on ASEAN destinations such as China and India in 2013.
