Aconatic plans plant in Myanmar

“We plan to open a factory in Myanmar to cash in on the opening of the country and the coming AEC development,” managing director Makorn Linsawat said yesterday.
The company’s strategy is to penetrate both domestic and overseas markets, especially Asean, he said.
The company will spend about Bt100 million to upgrade the technology at its plant in Saraburi and to increase the capacity of its production lines at its local factory also to serve regional expansion. The company has exported its products to Asean countries for more than six years.
“We plan to increase the number of distributors in particular Asean markets, such as in Myanmar, Laos, Malaysia and Cambodia,” he said.
The company will import large refrigerators and vacuum cleaners under the Maytag brand from the United States next quarter and launch one more brand in the fourth quarter.
“We will focus on developing and manufacturing products that fit consumers’ demands and lifestyles. However, they will have different functions compared with competitors,” he said.
Aconatic recently joined with Fun Characters International (Thailand), the licence holder for Disney cartoon characters in the Kingdom, to market Disney limited-edition portable DVD players.
The company expects 25-per-cent growth in sales this year, of which 60 per cent will be from the Aconatic brand and 40 per cent from Whirlpool.
By product category, about 30 per cent of sales will come from DVD players, 40 per cent from audio products and 30 per cent from television sets.