Biz Buzz

Guests joining for the launch of TBN Group’s third community-mall project last week got some clues on why Chan Lertprasertpakorn could take just 10 years to become the sixth-biggest Toyota dealer in the country: He knows how to draw up an eye-catching campaign. 

In bid to convince his guests to take part in the 10th anniversary celebration of his Toyota dealership, which will be held at his newest showroom situated next to his latest Paseo Park community mall on Kanchanapisek Road on October 4, Chan offered many extravagant prizes that they could win.

“You can come with only Bt10 in your pocket and drive back with a car,” he said, before revealing that it was just a 4 months zero down-payment campaign. “More than that, we also have a “buy one, get one free” [campaign],” he continued. Chan, 64, paused for a while and explained: “You buy one car but I won’t tell you yet what kind of vehicle you will get free.”

That shows his penchant for marketing.

 

Lessons from boxing

If you want to become a champion at work, you might want to be on the ringside of a Franco-Thai Chamber of Commerce event this Wednesday when Jean-Francois Cousin, a prominent executive coach, will take on one of the best-known non-Thai Muay Thai fighters – Antuan & Leo Siangboxing, dubbed “The Pinto Brothers”.

Through an upbeat and thought-expanding debate session with the boxers [not through kicking, fortunately), Jean-Francois promises to convey relevant lessons from boxing for managers who want to be “a champion at work”.

“We will debate the importance of knowing and accepting oneself, rebuilding from “KOs” [knock outs] and building resilience, managing one’s image, playing well with others and sharing honours,” he said.

The charity conference, organised by the French chamber’s Young Professions Committee, will be held at Sofitel So, Sathon from 6.30pm. 

 

Mind the language

An experienced organic products trader has advised Thai enterprises to carefully check equipment, especially handouts, billboards and brochures to ensure it was in the language of the target market, or at least in English, when joining an overseas trade exhibition otherwise valuable time would be wasted.    

This suggestion, from Sho Oga, president of Harmony Life International Co Ltd, comes after his own experience when he first joined a trade exhibition in Los Angeles about five years ago. At the time, Oga had high expectations the billboard his company had prepared would send out clear information about his organic farm and products and draw many visitors. However, after decorations of the booth had been completed, he was shocked to find that the billboard had been made in the Thai language, instead of English.

 

Contributed by Petchanet Pratruangkrai and Pichaya Changsorn