Pepsi-Cola Thai in full throttle for synergy of food, beverage
Pepsi-Cola (Thai) Trading, the local bottler, producer and distributor of PepsiCo's global beverage and snack brands, this year has moved full steam to synergise its two core businesses of food and beverage.
The move is part of the global direction of US parent company PepsiCo to create sustainable growth worldwide under the concept of "Better Together".
The Thai company started developing the synergy plan last year before fully implementing it this year.
Parinya Kitjatanapan, vice president of PepsiCo Asia-Pacific and general manager of the Po1 Thailand Business Unit of PepsiCo, said yesterday that the synergy activities range from joint sales and marketing activities of food and beverage products to their collaboration to develop a joint business plan and shared utilisation of logistics.
Collaboration of the two businesses will also be promoted in many areas, including a collaborative culture in the organisation.
The synergy roadmap is also aimed at dealing with the intense competition in the local food and beverage industry. The primary goal is not to cut costs but to leverage the combined strength of both businesses.
PepsiCo entered the local market in 1952 with the introduction of the Pepsi carbonated soft drink. In 1995, it entered the snack market by offering several brands like Lay’s, Tawan, Sunbites, Twisties, Doritos and Quaker Oats.
This year PepsiCo celebrates worldwide the 50th anniversary of its merger with Frito-Lay in 1965.
PepsiCo operates three plants – one for beverages at the Amata City Industrial Estate in Rayong and two for snacks in Lampoon and Ayutthaya.
The carbonated drink market grew 3 per cent to Bt47 billion last year.
