Lazada plans to offer more products
LAZADA THAILAND says it will continue to focus on increasing the number of products available, expanding its logistics infrastructure and introducing new payment solutions.
Lazada Thailand is celebrating its fourth anniversary with a four-day “Birthday Sale” from tomorrow to Friday. The campaign will offer discounts of up to 90 per cent across a wide selection of categories.
“In our four years of operations in Thailand, we have recorded rapid growth and many opportunities remain, especially as SMEs [small and medium-sized enterprises] in Thailand join local and international brands in realising the potential of e-commerce,” said Alessandro Piscini, chief executive officer of Lazada Thailand.
“We have seen the habits of Thai shoppers evolve, with more time spent online with the growth of social media. Now people are more familiar with shopping online, and we see a trend which shows they have migrated to shopping via their mobile.
“Lazada Thailand is committed to [making] shopping effortless for our customers, and we will continually invest in our platform to ensure great shopping experiences. “Currently we have up to 8,400 merchants on our platform and we are expecting to see more merchants join us in the near future.”
This year, Lazada Thailand aims to introduce new services including “helloPay”, a one-stop solution for online and offline payments.
Plans for the year also include priority delivery and “Fulfilment by Lazada”, allowing merchants to leverage Lazada’s inventory and logistics capabilities to handle large orders easily.
The company is also bringing the shop-in-shop feature to the Lazada mobile app, giving brands exclusive visibility to the fast-growing complement of Lazada app users.
Lazada Thailand says it will also continue to attract more sellers to its marketplace platform. Sellers can take advantage of its end-to-end model, from order to delivery. They can also benefit from having direct access to Lazada’s established customer base, infrastructure and analytics.
Lazada Group has cemented its position as a major online shopping and selling destination in Southeast Asia. The company has announced US$1.3 billion (Bt46 billion) in annualised gross merchandise value (GMV) across the six countries in which it operates – Thailand, Indonesia, Malaysia, the Philippines, Singapore and Vietnam.
Lazada’s performance has been underpinned by the growth of mobile and an expanding product range, as well as its commitment to build its own logistics operations for better customer experience.
Mobile contribution to GMV hit 60 per cent at the end of 2015 as more customers embraced shopping on mobile devices. Lazada Android and iOS apps reached almost 30 million cumulative downloads.
