Mirrorless camera market surges with over 40 per cent growth across Southeast Asia in 2016

On the contrary, the compact point-and-shoot camera segment registered the sharpest decline in both volume and value, by 38 per cent and 28 per cent respectively. The digital single-lens reflex (DSLR) segment took a slight dip of 8 per cent in sales volume while market value remained flat throughout the year.
The market trends point towards a bullish segment for mirrorless cameras within the overall digital still camera (DSC) market across Southeast Asia. 
In Thailand, the overall DSC market expanded by 6 per cent in volume and 30 per cent in value in 2016, with the mirrorless camera segment increasing in volume and value by 70 per cent and 68 per cent respectively. The DSC market in Thailand is expected to remain relatively stable due to the increase in the average selling price of cameras sold, echoing the same trend seen across the region. 
“Many consumers today, especially the Millennials, are already very much accustomed to using smartphones to stay connected and access their social media platforms instantaneously. With smartphones offering the convenience to upload photos straightaway onto social media platforms, the overall sales of compact digital cameras will continue to be adversely affected,” said Gerard Tan, senior director, Technology Retail Tracking, GfK Asia. “Camera manufacturers therefore need to rethink about their product and value differentiation.”
With the world’s largest retail panel, GfK tracks products and delivers insights based on both retailer and reseller actual sales data, to help customers align product availability with the expected market demand, as well as to optimise product assortment, distribution and pricing strategy.