By The Nation
The Thailand Convention and Exhibition Bureau (TSEB) is casting a spotlight on the new conferences and events landscapes including Pattaya, Hua Hin and Bangkok, underpinned by upcoming developments under the Thailand 4.0 economic policy.
Bearing in mind ongoing improvements in connectivity, mega infrastructures, and incentives to enhance new investments in the Eastern Economic Corridor (EEC), the initiatives are expected to magnify the recognition of each established “bleisure” (blended business and leisure) destination, the bureau said in a press release..
There is great potential in the growth of the MICE sector (meetings, incentives, conferences, and exhibitions) and the resulting income distribution as it becomes increasingly important in developing the country, said Supawan Teerarat, vice-president of the bureau’s strategic and business development.
"Thailand is moving forward in all areas of development to steer the national economy to Thailand 4.0 era,” Supawan said. “The government encourages public and private partnerships as part of the transition, along with policies that enhance a new business environment, innovation, as well as promotion of hard and soft infrastructure.”
Thailand 4.0 inspires and encourages business activities and this, in turn, makes the country a venue for meetings linked to trade development, technology and research, she said.
Growth of the country's economy will directly benefit the MICE industry, Supawan said.