Central Embassy has ‘Infinite’ variety of experiences
Central Embassy has launched a campaign called #INFINITEYOU to increase its customer base by 24 per cent and boost sales by 28 per cent.
Managing director Barom Bhicharnchitr said the Bangkok shopping complex’s customers were a diverse group.
“We want to emphasize that, at Central Embassy, we are ready to give you infinite ways of lifestyle and shopping experiences to enjoy, whether you’re a shopper, foodie, art lover, creative type, lifestyle enthusiast, family or tourist. The experiences at Central Embassy are simply designed to be infinite.”
Shoppers have a chance to win two state cabin seats on the Eastern & Oriental Express for a four-day, three-night trips to Singapore worth Bt300,000 and Hydro Pool Pavilion breaks at Rayavadee Krab for two nights (two prizes each worth Bt160,000), plus gift vouchers and credit card privileges.
“We plan to actively reach out with digital marketing that places a stronger emphasis on social networks,” Barom said. “We believe these channels will bring us closer to the new generation on a fast and continued basis. The next generation is one of our most important target groups.
“At present, Central Embassy has 190,000 followers on Facebook and more than 27,000 on Instagram, and after the launch of #INFINITEYOU, we will communicate with our target groups via online media.”
