Wuttisak clinic to rebrand as beauty centre, says new CEO

The new 'beauty centre' model will allow Wuttisak to better explore its business opportunities in the launch of new beauty innovations and store expansion. 
Curently, Wuttisak’s clinic business is subjected to certain regulations, making it more difficult to penetrate the market than beauty centres, according to Gwyn.
Wuttisak also plans to expand Wuttisak beauty centres to overseas markets, starting from CLMV (Cambodia, Laos, Myanmar, and Vietnam), through franchising to local partners.
“Wuttisak clinics made approximately Bt200 million a year in revenue. We plan to have a total of 25 beauty centres by the end of this year,” said Gwyn, who joined the company in November last year.
Wuttisak currently operates 19 clinics in Thailand.
“Our new model focuses on a variety of new businesses to reach more beauty segments. We will maintain our core strength in the quality of products, services and affordability. Wuttisak already enjoys high brand awareness among the consumers, so we are going to keep that and continue to enhance our capabilities,” said Gwyn.
“We plan to increase the number of clinics to 25 branches while continuing to renovate, upscale and reformat the premises under the concept of “Beauty Living” (promoting beauty from inside out), which, to simply put, will be a place where customers can relax and take care of their looks without having to see a doctor,” he said.
“At Wuttisak’s beauty centres, we will also offer cosmetics and other types of products, such as food supplement and functional food. The beauty centre business model aims for higher profit and higher possibility for expansion,” said Gwyn.
“The beauty clinic business has very high growth potential but also a high volatility rate. The business is ever-changing, so it is important that Wuttisak remains flexible and adaptable to the changes in business climate.
Gwyn said that Wuttisak plans to expand its beauty centres to potential overseas markets, starting from the CLMV countries.
 Most of the establishments will be operated through franchising . The business will most likely be in the format of a beauty centre which would generate higher profit than a clinic and requires less amount of investment.
Gwyn also urged the next government to provide economic stability and create an environment that supports and attracts investors.