By The Nation
According to its press release, Red Planet Hotels was one of 157 FIELD Global Partners, spanning 13 countries around the world. These Global Partners combined to host more than 920 Harvard Business School students in all.
“We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Thailand,” said Aline Massart, Red Planet’s Vice President Marketing. “We feel certain that the students were able to gather insights that they would never be able to glean from a classroom discussion alone.”
Thailand’s leading position in regional tourism, attracting 38.3 million arrivals in 2018, provided an apt backdrop for the Harvard students to gather insights into the burgeoning hospitality industry, as well as to identify challenges faced by various tourism sector stakeholders.
FIELD Global Immersion is a course designed to strengthen and develop students’ global intelligence – their ability to manage and operate effectively across cultures and business contexts. Red Planet Hotels executives had been working with the team remotely in the months leading up to their arrival in Thailand.
The students pitched their ideas to Red Planet’s leadership team, conducted field research with consumers around Bangkok, and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to undertake real fieldwork in an unfamiliar context.
Harvard is quick to acknowledge that this important learning experience would not be possible without its Global Partners.
“We are extremely grateful to Red Planet Hotels and all the FIELD Global Partner organisations for all they do on behalf of our students,” said Professor Juan Alcacer, the faculty head of FIELD. “The students benefit immeasurably from this experience and we hope the partner organisations do as well.”