MICE conference aims to unite sector to drive to be regional leader
This year’s Thai convention on the MICE sector will aim to pool the knowledge of leading associations to strengthen the nation’s potential as the region’s top destination for meetings, incentives, conferencing and exhibitions.
In its third year of holding the national MICE forum, the Thailand Convention & Exhibition Bureau (TCEB) will focus on creating an arena for creating awareness and enthusiasm as Thai MICE entrepreneurs collaborate and seek new opportunities to make Thailand the regional leader and destination for the sector.
The aim is to unite all segments of the MICE sector to march in the same direction based on undivided strategies, said Chiruit Isarangkun Na Ayuthaya, president of the public organisation in a Thursday release.
“This year’s highlights are remarkable, as TCEB has the honour of welcoming executives from the world’s most prominent MICE associations, including The Society for Incentive Travel Excellence (SITE), International Congress and Convention Association (ICCA) and The Global Association of the Exhibition Industry or UFI, who will be joining Thai entrepreneurs to unveil their viewpoints on how to strengthen Thailand’s competitiveness with global MICE standpoints,” said Chiruit.
“Further, there will be a special lecture on the ‘Customer-First Experience Creation for Business Events’ by executives from Thailand’s key business sector, including Dusit Thani Group, Siam Piwat and ThaiBev. The talks will be immensely beneficial to the betterment of Thai MICE, as well as to international MICE business dealings.”
