Thailand’s first Tough Mudder boosts sports tourism with 2,000 runners, B150m impact
SUNDAY, MAY 03, 2026
Thailand’s first globally licensed Tough Mudder event in Pattaya drew more than 2,000 participants from over 20 countries and generated more than 150 million baht in economic activity, strengthening the country’s sports tourism push.
Airfare surge freezes new MICE bookings, threatening Thailand’s 163-billion-baht target
THURSDAY, APRIL 30, 2026
Thailand’s MICE industry is facing a slowdown in new bookings as airfares rise by about 20% amid Middle East tensions, forcing corporate groups to cut participants and raising concerns over TCEB’s 163-billion-baht revenue target.
Phuket to host three global conferences, boosting sustainable tourism, Pride and wellness
FRIDAY, FEBRUARY 20, 2026
Phuket has secured three major international MICE events in 2026: GSTC’s sustainable tourism conference, InterPride’s world meeting, and the Global Wellness Summit.