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Incentives market from China fuels TCEB’s success

Sep 16. 2019
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By THE NATION

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The Thailand Convention and Exhibition Bureau (TCEB) continues to drive incentive growth from China thanks to its innovative “Thailand Redefine Your Business Events” brand.

This is helping to build an even better performance before the 2019 fiscal year comes to a close at the end of this month and the momentum is expected to continue through to next year.

Nichapa Yoswee, TCEB’s Senior Vice President - Business, said: “TCEB’s achievement thus far and plans for the coming years strengthen Thailand’s popularity as a preferred destination for incentive groups from China. TCEB’s ‘Thailand Redefine Your Business Events’ brand is helping to drive this outstanding performance. More campaigns will be considered for the incentives market during the 2020 fiscal year.”

Thailand was selected as the host country for more than 70 incentive groups from China between October 2018 and  July, representing a total of 169,215 delegates with average expenditure of Bt72,297 per trip and generating Bt12.23 billion Baht in revenue for the Thai economy.

For the highly coveted ‘Mega’-styled incentive segment of 1,000 delegates or more, Thailand welcomed 37 groups from the total 70. This represented 99,967 delegates who generated revenue of 7.2 billion Baht. This achievement, in part, can be attributed to TCEB’s “Meet Mega” campaign that offers financial rewards for mega-size groups.

The Chinese groups come from all over the country, with the majority from Beijing, Shanghai, Guangzhou, and Shenzhen respectively, as well as from other major urban centres where large Chinese companies have offices. Top destinations for Chinese incentive groups in Thailand include Bangkok and Pattaya.

“Thailand’s strength in attracting Chinese incentives includes visa-on-arrival fee waiver scheme, modern MICE infrastructure, convenience of access, famous Thai hospitality and culture, renowned Thai cuisine and the incredible value for money,” Nichapa said.

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