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Premier exhibition aims to drive bicycle industry in Thailand

Sep 23. 2019
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By The Nation

Local event organiser NEO is collaborating with the Convention and Exhibition Bureau and a European event organiser to launch the first-ever “Aseanbike powered by Eurobike” exhibition in Thailand in October. The event will be an exhibition for products and as well as a business forum where bicycle industry entrepreneurs can meet and discuss business opportunities.

It will be the largest bike event ever held in the Asean region, and aims to help stimulate the growth of the bicycle industry. The goal for the Bangkok exhibition is to help position Thailand as the Asean hub for the bicycle industry.

Event co-organiser NEO (NCC Exhibition Organisation) is best known as the organiser of the International Bangkok Bike event in Thailand. The co-organiser is Meese Friedrichshafen, who is behind  “Eurobike” in Germany, which is the largest bicycle exhibition in the world.

They have seen the importance of the Asean market and agree that the regional market offers a lot of opportunities for expanding business, according to a Monday release.

The present growth forecast of the bicycle market for 2018-2025 is 6.1 per cent, or US$47 billion (Bt1.43 trillion). This forecast includes the Asia Pacific, and Asean countries including Thailand, Cambodia, Laos, Myanmar and Vietnam where an interest is being seen in investing in and owning bikes, as well as developing new technologies such as e-bikes (electric bicycles). Other motivational factors promoting growth in bike purchases include competitions in Asian countries such as Japan and Taiwan, where growth is forecast to reach 17 per cent from 2018 until 2025.

Sakchai Pattarapreechakul, the president of co-organiser NCC Exhibition Organisation (NEO) said the Bangkok event will provide many opportunities for bicycle manufacturers and entrepreneurs in Thailand as well as from other countries to showcase their bicycle-related products, innovations and technologies.

The exhibition also aims to provide manufacturers, investors and consumers a platform to meet and discuss business opportunities in an “all in one” environment for the first time in Thailand.

“We hope that this exhibition will make Thailand a hub for the bicycle in the Asean region. It is expected that there will be more than 55,000 participants from all over the world generating over Bt4,000 million with a monetary value circulating in the exhibition of not less than Bt500 million,” said Sakchai.

Kanokporn Damrongkul, the director of the exhibition department of Thailand Convention and Exhibition Bureau (TCEB) said that the “Aseanbike powered by Eurobike” tradeshow highlights the importance and growth of the Asean market to foreign investors. “TCEB has a policy that supports the organisation of collaborative events between Thailand and other countries to showcase products in various tradeshow as well as to initiate interesting business discussions, especially in the sports industry,” she said. Society is generally placing more and more emphasis on health, which leads to technological advancements, and the bicycle industry in one of the sports that has benefitted from the progress. TCEB represents the trustworthiness and readiness of the Thai market and is excited to support the growth of business in Thailand to develop Thailand as an international business hub for the bicycle industry and other industries, Kanokporn said.

This event will showcase products from over 100 local and international manufacturers from numerous countries, including Thailand, Germany, Italy, Korea, Japan, China, Vietnam as well as Taiwan and. It will cover over 7,000 square metres of space.

The event will be held October 3-5, 2019‬ ‪from 10am to 6pm at Impact hall 5-6, Muangthong Thani.

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