Thursday, September 23, 2021


Google launches phase 2 of project for Thai SMEs, economic recovery

Google Thailand and the Commerce Ministry today launched phase two of their “Saphan Digital” project to boost equal access to the digital economy and services for all Thais.



The project aims to equip local businesses, NGOs and individuals with much-needed digital tools and skills. It was joined by two new partners – Baker McKenzie and Kasikornbank – who will share knowledge and experiences on legal issues and provide essential tools and financial support to SMEs, said Google.

Google launches phase 2 of project for Thai SMEs, economic recovery

Phase two of Saphan Digital will also feature the Startup School – a series of free, hands-on virtual courses for start-up founders and their teams who are looking for more tools and skills to pivot and scale their businesses. Interested start-ups can register for Startup School now.

Google also unveiled two new initiatives in partnership with the Tourism Authority of Thailand (TAT) to support the country’s economic recovery. The first is “River Street View”, in partnership with Bangkok Riviera. Starting today, everyone can explore the scenery of temples, riverside communities, and bridges as seen from a boat at their fingertips. Meanwhile, the Tiew Roo Thai project with the Department of Fine Arts is showcasing cultural tourism through different perspectives of YouTube creators Bie The Ska, Point of View and I Roam Alone.

Google launches phase 2 of project for Thai SMEs, economic recovery

The Saphan Digital programme had trained over 8,000 small and medium-sized enterprises (SMEs) and individuals within the last six months, which has led to over 2,000 new websites created, said Apichaya Taechamahapun, head of Google Customer Solutions Thailand.

“For Saphan Digital Phase 2, there will be a total of 41 on-demand training courses available for SMEs and individuals who wish to enhance their digital skills free of charge. We set an ambitious goal to train 100,000 SMEs and individuals through phase two of Saphan Digital,” she added.


Published : March 11, 2021