Thu, September 23, 2021

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Digital Marketing in 2021: How SEO Has Become an Essential Part of Online Strategy for Businesses


68% of online experiences begin with a search engine, do business owners really realize just how essential SEO has become today as an online marketing strategy? Many actually don’t, and therefore tend to take it lightly.

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It is generally known that search engine optimization (SEO) is what a business owner does to ensure their digital properties (such as web pages) can be found online when their target audience searches the web with keywords related to their industry, products or services.

But, given that 68% of online experiences begin with a search engine, do business owners really realize just how essential SEO has become today as an online marketing strategy? Many actually don’t, and therefore tend to take it lightly.

No wonder the experts at Inspira Digital Agency here in Thailand see the need to highlight how SEO has become the key to digital marketing success for businesses in 2021 and beyond.

Digital Marketing in 2021: How SEO Has Become an Essential Part of Online Strategy for Businesses

First, it’s important to understand that organic search today is the major source of website traffic for businesses, whether small, medium, or large. In fact, according to research by Bright Edge, up to 53.3% of all website traffic comes from organic search; and Google, as the organic search market leader, controls a whopping 92.96% of this organic search traffic.

What this tells us is that PPC campaigns, social media and other traffic sources pale in comparison to organic search when it comes to traffic generation, and SEO happens to be the only way business owners can claim their share of organic traffic.

When it comes to building trust and credibility, and being recognized as an industry authority, any business with an online presence simply cannot disregard SEO. As Cookie Veeratat, Account Manager at Inspira Digital Agency, states, “our clients are beginning to understand more and more, the necessity of SEO to strengthen their target consumers’ perception of their brand as an industry authority.”

She further explained that “this could be as a result of them coming to realize that the more their target audience keep seeing their brand name and web pages on the number one search engine results page of a leading search company like Google when they search for pertinent information, the more these consumers will regard their business as relevant, credible, and authoritative.”

For a brand looking to build authority and trust which are vital for success in marketing, ranking its web pages high on Google’s (or any other search platform’s) SERPs can only be achieved with good SEO, which accounts for optimized content and on-page elements, quality backlink profiles, positive user behavior, and machine-learning signals.

As the use of mobile devices to access the web continues to grow, so does the need for small and medium-sized businesses to optimize their web pages for local search. Consumer insights obtained from a study by Think with Google have it that 30% of all mobile searches are related to location, and 76% of people who use their smartphones to search for nearby products and services visit a business within a day.

Digital Marketing in 2021: How SEO Has Become an Essential Part of Online Strategy for Businesses So local SEO, which involves the optimization of digital properties for a particular locality such as a town or city, ensures consumers who are in the same vicinity as a locally optimized business can find it quickly and easily.

Commenting on how essential local SEO can be for businesses, Xavier Cloitre, Managing Director of Inspira Digital Agency, notes that “local SEO is a sure way to increase engagement, traffic, and conversions.” Going further, he revealed that “in order to boost engagement on the local level, the first thing our SEO pros do is to optimize a brand’s Google Business Profile, its Knowledge Graph panel, and its social media profiles…”

Ultimately, in order to market better to their target audience and position their brand for constant growth, business owners need a good knowledge of the web environment, the tactics used by their competitors, and their own level of performance at any point in time. The good news is that the process of SEO can equip them with such useful insights as it incorporates in-depth research, tracking, and analytics.

“The bottom line remains that the essentiality of SEO as part of the online strategy of businesses today and in the future cannot be overemphasized - it is absolutely necessary for successful marketing,” Cookie Veeratat concludes.

Digital Marketing in 2021: How SEO Has Become an Essential Part of Online Strategy for Businesses

About Inspira Digital Agency

Inspira Digital Agency is a full-service digital marketing and SEO Company in Thailand focused on helping businesses achieve their online marketing goals. Find out more about how Inspira creates and executes effective digital strategies at inspiradigitalagency.com. You can also reach out via [email protected], or call +66 (0)8 1466 7837.

Published : August 02, 2021