Nestle urges youth to ‘speak out’ at Bangkok workshop
Nestle (Thai) and the AIESEC Thailand Association, a non-profit organisation operated by youth networks in 126 countries to develop youth leadership skills, recently held a workshop as part of the “Thailand Youth Speak Forum 2018: Social Innovation” event.
The aim was to inspire members of the new generation to express themselves assertively and apply creativity in everything they do.
The Nestle team was led by Kanokthip Parinyanussorn, manager of its Nutrition, Health & Wellness Group, and AIESEC by Abraham Lopez, country director.
Nestle said in a press release it recognises the younger generation’s potential and listens to its voices, while encouraging its members to think and express their points of view.
The workshop sought to develop creative ideas to market products and come up a different communications direction to address the demands of millennial consumers, while reinforcing “the Nestle Purpose” – “Enhancing quality of life and contributing to a healthier future”.
The forum took place at Chulalongkorn University’s Faculty of Political Science.
