San Miguel signs pact with Spanish brewery
The Philippines' largest beer maker, San Miguel Brewery (SMB), has entered into a business alliance with Spain's leading brewer Mahou San Miguel (MSM) to unify the storied San Miguel brand and expand its global footprint.
In a press statement on Wednesday, SMB said its international unit, San Miguel Brewing International Ltd, had inked a pact with Mahou San Miguel that allowed them to collaborate in promoting San Miguel as an “iconic” brand.
Through this alliance, the two brewers, which are linked by a shared history, defined a framework for collaboration that will allow them to reach more consumers and markets with the San Miguel brand, which is now present in 60 countries on all five continents. The combined international sales make San Miguel one of the top 10 global beer brands.
