Indonesia firm wins award in Silicon Valley

AR&Co won the Best Campaign category for the creation of augmented reality ( AR ) technology to support sales of a powdered milk brand in Vietnam.

“The AWE is like the Oscars of the creative industry in the field of augmented reality. We don’t think one can win the best campaign two times,” AR&Co co-founder Peter Shearer said, quoted by tempo.co on Monday.
The AWE includes conferences and exhibitions regarding augmented reality. It is routinely organised in Silicon Valley, the hub of technology and the creative industry, to introduce the latest technological advancements such as virtual reality ( VR ), AR and other ready-made technology.