Latest Oredoo marketing under fire in Myanmar

The programme is dubbed “Khu Phyay Khu Htaw”, which translates as “answer now, get rich now”. Oredoo Myanmar has been ordered by the Ministry of Transport and Communication to stop the programme until further notice. The ministry said it may be illegal as there was no state permission to launch it and the authorities were not informed in advance.
The programme involves a multiple-choice quiz that Oredoo users can participate in, with daily prize money of 3 million kyat (Bt88,600). Users are charged 200 kyat for agreeing to participate in the quiz and 200 kyat thereafter for every text message sent to the number 777.
The users are given points for every correct answer.
However, apparently the winners of the programme were based on a lucky draw, even though the involvement of points for getting correct answers hints at fair competition.
There were those who had spent around 200,000 kyat on phone bills, earning themselves up to 90,000 points, but managed to win nothing.
Most of the complaints and criticism were directed at the telecom service provider for being opaque on the details of the programme as well as manipulating its users with easy questions and multiple message prompts to keep answering the questions.
There were also many who pointed out that Oredoo’s programmes were close to being gambling games ever since their previous programme.
An official from Oredoo Myanmar said: “Since the programme had just started, there really isn’t much to say. It will be different when the programme ends. Winners are still being chosen daily and the prizes are not only limited to the [3 million kyat] cash but also smartphones.”
The first winner of 3 million kyat was announced as Aung Win on July 18, while the second winner, hailing from Myeik and announced on July 21, was Kyaw Myint San.