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Thailand search results never cease to surprise, reflecting our unique culture and personality as well as our way of life and its evolution over the years. In 2011, searches brought us together in a battle against flood waters and a shared desire to find information to protect our loves ones and our livelihoods. Thais searched for creative ways to survive and thrive in our economy, from online job applications to the latest lottery results, and our searches helped us create deeper and broader connections with each other through social networks and online communities like Facebook and Google+. When it comes to amusing ourselves what do ‘itchy ears’ and ‘eating liver’ have in common, they are the two surprise search terms that shot to the top of online charts as the most popular entertainment searches of the year.
In the IT and technology space, the most searched for gadgets were smartphones or tablets from the rumoured iPhone5 to the Samsung Galaxy and Blackberry, and Thailand’s obsession with the red feathered Angry Birds continues to rival gamers anywhere in the world claiming the number one spot in online game searches. |
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1. Top search terms of the year
1. Facebook
2. Entertainment & showbiz
1. Kan-Hu (country song) 3.Sports
1. fa 4.Online games
1. angry bird 5.gadgets & consumer electronics
1. iphone 5 6.media and hot news
1. flood 7.people and celebrities
1. Masha (actress) 8. IT & Tech
1. Facebook 9.Thailand’s macro economic
1. Jobs 10.top search brands
1. Samsung
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In addition to telling us what people are curious about in Thailand, Google Zeitgeist tools, like Insights For Search, also offer a deeper dive into which topics were of interest across the globe. Zeitgeist top search terms and fastest rising searches from over fifty countries will be revealed shortly and we’re looking forward to seeing how Thai searches compare with the way the world search in 2011. A great example from this year’s search trends is the spike in “smartphone” searches which first gained momentum in August and peaked during September and October with the 3G license auction and the floods, as more and more people searched for ways to stay connected during the floods. |
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For more information, please contact: |
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Suchai Chalermtanasak
Phone: (0) 2971 3711 |
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