TAT rolls out second year of ‘Amazing Thailand Passport Privileges’
The Tourism Authority of Thailand (TAT) launches the second year of its ‘Amazing Thailand Passport Privileges’ campaign to boost foreign spending and tourism during the 2025 high season.
The Tourism Authority of Thailand (TAT) is continuing its efforts to promote tourism in line with government policy, placing strong emphasis on stimulating travel and spending among international visitors.
To support this mission, TAT has launched the second edition of the “Amazing Thailand Passport Privileges” campaign on October 17, 2025, aiming to attract more overseas tourists and encourage higher travel expenditure.
The campaign’s primary goal is to boost tourist spending through exclusive privileges and marketing promotions, helping to drive tourism revenue during Thailand’s high season, which coincides with the final quarter of 2025 (November–December).
TAT is confident that the Amazing Thailand Passport Privileges campaign will play a key role in stimulating tourism spending, accelerating the sector’s recovery, and spreading income across all segments of the tourism industry.
TAT projects that the initiative will generate no less than 400 million baht in economic circulation.
The official launch was presided over by Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business joined by Mr. Bhummikitti Ruktaengam, Vice President of the Tourism Council of Thailand, and Mrs. Paninee Chaisrakeo, Vice President Landside Operations Department Suvarnabhumi Airport, a representative from the Airports of Thailand Public Company Limited (AOT). Also in attendance were international travellers and influencers who shared their experiences exploring Thailand.
Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business, said TAT continues to accelerate tourism promotion measures in line with the government’s priorities. The Amazing Thailand Passport Privileges 2025 campaign is part of our efforts to stimulate travel and spending among international visitors, ensuring that the tourism sector’s recovery stays on track towards the set targets, particularly in the final quarter of 2025, which marks Thailand’s high travel season.
Exclusive privileges for international visitors
The campaign offers international tourists a blend of special benefits and memorable experiences through two highlight activities:
- Sales Promotion Activities – Over 300 leading establishments nationwide, including restaurants, hotels, and shopping malls, are offering discounts and exclusive privileges on travel-related products and services.
- “Amazing Bag” Activity – A Thai-style souvenir gift set featuring Lucky Gifts from local communities across Thailand. Each item is inspired by the “5 Must Do in Thailand” concept, such as Muay Thai keychains (Must Try) and handcrafted Thai fabric products (Must Buy).
Foreign travellers can claim an Amazing Bag souvenir and register for discount vouchers simply by presenting their passport at promotional booths located at Suvarnabhumi Airport, Don Mueang Airport, and Phuket International Airport between November 1 and December 15, 2025.
Beyond stimulating spending, the campaign also aims to strengthen Thailand’s image as a destination renowned for warm hospitality and world-class service standards.
