“We expect construction of the new plant will start in 2014 on land already acquired by the group. It will take two years to be completed,” Suwandee Chaiwarut, marketing manager of the unit of Krating Daeng Group, said yesterday.
She declined to reveal the location of the new factory.
About Bt1 billion will be spent to purchase one more machine to add to the new production line at its plant in Prachin Buri that produces ready-to-drink tea.
“The capacity expansion will also serve our market expansion both domestically and abroad, especially the opening of Myanmar, the latest market we have |started to penetrate over the past few months.
“Local consumers are quite familiar with ours and the related brands of Krating Daeng Group. We also export our Puriku white tea to Cambodia, Laos and Indonesia,” she said.
Next year Puriku white tea in a 1-litre plastic bottle will be launched for families and new products developed to serve the needs of all target consumers, especially ready-to-drink tea products made from herb extracts.
Puriku Herbal Tea was introduced recently, targeting working and family-based consumers.
The overall market for ready-to-drink tea grew by 35 per cent year on year over the first 10 months of 2012, which is higher than the average annual growth of 20 per cent witnessed over the past few years.
Many players have entered the market and proactive marketing and promotional campaigns have helped stimulate local consumer demand over the period.
Puriku achieved sales growth of 20 per cent for a 15-per-cent share of the market.
Published : November 26, 2012
By : METHAVEE TANRUENGVEJCHAROON T