Property firms fall in line as smartphones set trend for home technology

This shift requires marketers to keep up with constantly changing consumer behaviour in line with the latest technological innovations that have slowly become social norms.

These behavioural shifts allow us to see that there are many ways that data collecting and functionality can be maximised to improve the quality of our daily lives, by making how we get things done more efficient and seek information about a wider range of things easier.

If marketers were just to evaluate data related to technology typically used to communicate with one another, they could quickly and successfully determine results and find even the smallest patterns.

This allows them to monitor consumer lifestyles more easily, such as by installing applications and systems that track people’s health.

These days, technology has extended to residences, with myriad smart home technologies that make lives happier.

It could be something as simple as the way we heat up food in the microwave or check on sensors that assess our energy consumption so that we can find ways to save on our household expenses.

Appliance programming

This latter technology in particular is something that the Japanese excel in. We can see how this is done in condominiums constructed by Mitsubishi Estate Group.

They have installed a smart home system that allows homeowners to programme many appliances. They can select the time to run water in the bathtub at a specific temperature, or set the time to turn on the lights, air-conditioner or heater automatically.

We can also see how Japanese energy monitoring systems can send reports both to the homeowner and building management so that they can find ways to reduce electricity consumption.

This is another method of strengthening community participation besides improving the

quality of lives and the environment.

There are also benefits from applying technological innovations in different settings.

For instance, we have seen how video monitors have grown slimmer over time to the point that they are merely a thin plastic sheet.

This light and flexible smart monitor, which can be easily attached to microwave ovens and refrigerators, makes time spent in the kitchen a lot more fun and entertaining. Cooks can watch food shows or simply chat with friends while working.

Plastic monitors

These plastic monitors can even be applied to eyeglasses, which double as an interactive map showing directions to a destination, complete with calculations of the distance and time expected to arrive, which can then be sent to one’s friends.

We can observe how our lives have improved almost exponentially over the years from the transition from telephones to mobile phones to smartphones as consumer behaviour clearly illustrates the breadth of lifestyle choices available through better technology.

We often think of a smartphone as a tool that allows us to share our feelings through our voices, photographs and videos, but they can do so much more.

As smartphone capacities are being applied to other equipment around us, people can now enjoy better lives with a range of conveniences.

That is why marketers and their organisations have to learn to familiarise themselves with new technological gadgets and learn to adapt and adopt new business directions in order to stay competitive in this unrelentingly fast-moving society.

It is an era when people cannot say that they do not know and do not want to know how the newest technologies function, because no matter how old we are, we will inevitably have to get used to and adapt to the age of smart living.