Facebook ensures language is no barrier to growth
Facebook is introducing new cross-border features to make it easier for businesses to reach more people and grow internationally, whether it's helping small Thai businesses expand in Southeast Asia or enabling an overseas company to achieve growth in Indonesia.
As businesses expand into new countries or regions, it's important to reach your target customers in their preferred language.
With dynamic language optimisation, businesses can include multiple languages in one campaign and Facebook will match the right language to the right person at the right time.
This solution will also make it easier to budget a multi-lingual campaign, as Facebook will create the best performance based on your total budget and campaign objective, the company announced on Monday.
