This campaign is part of the university’s mission to play a leading role in “Creating Knowledge and Innovation to Promote Sustainable Development for Society".
The film, “Innovations for Society: Innovations against Covid”, uses a storytelling technique from the point of view of an ad agency person who has to dig deep into her creative arsenal to come up with a pitch for her client to approve.
Chula's target is "to communicate a myriad of innovations against Covid-19 that are full of technical and complicated jargon in a fun and engaging way in three minutes”.
The film director ties all the information into a coherent, cute and funny storyline that is divided into three parts.
First, it starts with "preventive innovations" such as a face-mask spray to protect us from viruses and dust, and CU-RoboCovid – the medical-support robot.
Then, it describes "screening innovations” such as the Chula Covid-19 Strip Test, Chula Express Analysis Mobile Unit (EAMU) and Covid-19 data incubator website that's developed with other partners.
Finally, the story concludes with "remedy innovations" such as Covid-19 mRNA vaccine, tobacco vaccine, Chula MOOC (massive open online course), and Quick MBA from home that provides cutting-edge professional knowledge to Thai people with novel ways to earn a living during the Covid-19 crisis.
Chula's innovations against Covid-19 are part of the university's mission to serve the society with technological breakthroughs as well as to be a driving force for Thai society to continue along the path of robust growth.
Published : May 06, 2021
By : The Nation