“Singha Drinking Water” launches 15 new bottle labels in collaboration with “Toy Story”
Singha Drinking Water continues its strategy of collaboration with world-class cartoon characters "Toy Story" by Kicking off the campaign "Singha Drinking Water: Never Ending Friendship" through 15 labels to deliver happiness and harmony to people of all generations across the country.
Mr. Titiporn Thammapimookkul, Chief Marketing Officer, Boon Rawd Trading Co., Ltd. revealed that besides the development of the product's quality, “Singha Drinking Water” also focuses on the strategy of collaboration, in terms of marketing through many world-famous cartoon characters to continuously build colorful marketing such as My Little Pony, Mickey Mouse, Frozen, and Doraemon.
This year, Singha Drinking Water launches the first campaign of the year by collaborating with “Toy Story”, the world-famous cartoon character under the concept of “Singha Drinking Water: Never Ending Friendship” on the label of Singha Drinking Water, size 330ml., in 15 designs, to spread happiness and harmony to people of all generations across the country.
“Toy Story” is an animated cartoon that has long triumphed in the hearts and minds of people around the world. After all, Toy Story is one of the world's highest-grossing film franchises or sequels and stands as one of the top 20 hits of all time for cartoon characters that have a fan base of all genders and ages and can connect people across generations, which is in line with the idea of Singha Drinking Water as a brand that connects families and children of all ages, moreover with product quality, that provides the highest level of cleanliness and safety, with a smart production technology, the Smart Micro Filter, which is unique to Singha Drinking Water, including a complete development with a focus on the environment, which has received the award for the most trusted drinking water in Thailand from the leading magazine Media.
However, the highlight of the “Singha Drinking Water: Never Ending Friendship” campaign is to bring popular Toy Story characters such as Woody, Buzz Lightyear, Jessie, Alien / Little Green Men, Rex, Mr. Potato Head, etc. to be on 15 product labels by divided into 12 designs to deliver the cuteness to consumers across the country. And the product will be sold via leading department stores across the country, and 3 exclusive designs at Lotus retail channels with activities to grab dolls by the doll claw machine to win prizes in 10 branches as well.
In addition, the company is opening up the opportunity for consumers who purchase Singha Drinking Water to enter the draw for exclusive premium products through 3 channels at Singha Online Store (https://www.singhaonline.com), e-commerce platform Shopee / Lazada and platform LINE @ Singha Rewards. Consumers can participate in the game by spinning the wheel and finding toys by collecting points, which they can exchange for a chance to win premium items such as Blanket with Toy Story design, Buzz Lightyear tumbler, Toy Story keychains, Stickers full of Toy Story motifs, and Toy Story Figure dolls, etc.