By The Nation
The company said it has set up an ecosystem to manage the purchase, resale and rental of properties and will also provide investment advice via a real-time digital platform. It will also work with 10 Thai and foreign partners to continuously deliver value return on all kinds of property assets under its management, BC’s managing director Kayon Tantichatiwat told the press on Monday (September 30).
In order to achieve its target, BC is setting up online centralisation, online networking and providing property consultation via Cloud.
For online centralisation, the company has brought together assets it is managing, such as condominiums, single-detached homes or townhomes, in seven prime locations across Bangkok so people can easily find residences in preferred locations. The BC Membership Dashboard also allows resellers and renters to manage their assets on a real-time basis.
BC’s teaming up with 10 partner digital platforms in Thailand and overseas is creating business opportunities and value return on all assets, has resulted in the biggest community for purchase, resale and rental in the world, and built a database in Thailand, Asia and Europe. The goal is to get assets under BC’s care digitally to win at least 96 million views per month or at least 4.8 million clicks per month by the end of this year.
Consultation via the Cloud involves providing all the information customers require before they can decide whether to buy, resell, rent out or invest as well providing market trends in categories that are of interest to customers. The platform, which can be accessed any where and at any time, also includes six features to accurately resolve customers’ pain points, including trend search, BKK 7 Zones, GURU Review, Innovative Map, Forecast Rate and Mortgage Calculator.
As for resale trends in the property market, especially condominiums, there are still plenty of opportunities. The main factor is the continuously rising price of land, which has resulted in the resale market becoming interesting once again. For instance, there’s a gap in the average price of condominiums in the Ploenchit-Chidlom area based on five-year data.
The difference between new condominiums and resale ones is around 40 per cent on average. Capital gain from the resale of luxury properties going for between Bt150,000 and Bt200,000 per square metre has risen by 5.92 per cent, reflecting clear opportunities in the resale market.
Among AP Thailand’s recently completed and ready-to-move-in flagship luxury condominiums, Life One Wireless on Wireless Road can be highlighted, given the potential of its beautiful location, good resale value in comparison to new projects as well as a limited supply of new properties in the area. Since the average resale value of Life One Wireless is around Bt179,000 per sqm versus the Bt330,000 per sqm average presale price of 2019 projects, it is destined to be another well-received development.