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Inside the Pheu Thai PR machine fighting Thailand’s information war
WEDNESDAY, NOVEMBER 27, 2024
Key figures ramp up efforts to shape the party's image, counter criticism, and rally support amid growing challenges to the government
Independent PR agencies: Leading the charge in a changing landscape
WEDNESDAY, JULY 10, 2024
The dynamic world of public relations (PR) is ever-evolving, driven by technological advancements, social changes, and shifting business landscapes. The recent PROI Global Summit in Rio de Janeiro showcased the resilience and agility of independent agencies, highlighting their leadership in innovation and adaptability.
Economic stagnation and plummeting ratings plague Pheu Thai
TUESDAY, JULY 09, 2024
The leading party in the coalition governing Thailand needs more than proactive public relations to regain public confidence
PRCA Thailand: Leading the charge towards Ethical Public Relations Industry
THURSDAY, OCTOBER 05, 2023
It has been over a year since the launch of the Thailand chapter of the Public Relations and Communications Association (PRCA) Asia Pacific.
Thailand Public Relations Association's Message to the New Government
SUNDAY, SEPTEMBER 17, 2023
The new government must earnestly prioritize "Soft Power" strategies. By engaging professionals, Thailand's global presence can be amplified, broadening opportunities for Thai brands and businesses.
BMA introduces PR ambassadors to open new doors of communication with Bangkokians
SUNDAY, MAY 21, 2023
The Bangkok Metropolitan Administration (BMA) introduced its 33 new public relations ambassadors whose job it will be to make the agency’s communications efficient.
Ogilvy Thailand adds two new divisions focusing on consumer experience and health business
FRIDAY, MAY 19, 2023
Ogilvy Thailand has set up two new service divisions to strengthen customer branding and marketing in the digital economy as part of its internal reshuffle.
Veteran shows the way forward for PR agencies
TUESDAY, JULY 02, 2019
The changing landscape in media channels has given public relations agencies that are strategy-oriented an additional premium in partnering with their clients, according to public relations guru Hasan Basar, managing director of Bangkok Public Relations who has 35 years of experience in this service industry.
Veteran shows the way forward for PR agencies
MONDAY, JULY 01, 2019
The changing landscape in media channels has given public relations agencies that are strategy-oriented an additional premium in partnering with their clients, according to public relations guru Hasan Basar, managing director of Bangkok Public Relations who has 35 years of experience in this service industry.
All-terrain manager shows style and handling
FRIDAY, DECEMBER 28, 2018
Toyota’s HR unit provides the springboard for Praphan Janwatthanaphong’s rise to vice president in the Thai operation, gaining experience across the board