OPPO is set to tap into the growing market of smartphones which values about 23,700 – 25,000 million baht or 31.7 – 38.8 per cent, with expected sales of 1.8-1.9 million units throughout this year. The company is launching its latest appealing smartphone called OPPO Find 3 X9015. Powered by Google’s Android 2.3 Gingerbread operating system, it is equipped with a powerful dual-core Qualcomm MSM8260 processor, which is clocked at 1.5 GHz. There’s also an 8-megapixel rear camera with dual-LED flash.
Furthermore, the smartphone packs a 2-megapixel front-facing camera for video calls, 1GB of RAM and 16GB of ROM. It also sports a large 4.0-inch WVGA IPS capacitive touchscreen.
Xu Yi Dan, Managing Director, OPPO Thai Co Ltd, said that: “In the past 2 – 3 years, OPPO mobile phone has been marketed as a mobile phone that features sleek design with eye-catching looks. Our targeted customers are teenagers who love fashion. We communicate with our customers through ‘2PM’ the world class popular Korean boy band led by Nichkhun Horvejkul as the main presenter. And it has been very well received. Sales have increased continuously. In order to continue the success the company has developed new mobile phone in the smartphone category called OPPO Find 3 X9015 to tap into the smartphone market which is growing and promising.
The launch of this new model, we have Hollywood superstar Leonardo DiCaprio, as our presenter in Thailand. This already created a buzz and gets a better response than expected. We are confident that the launch will be in the interest of customers as well.
According to Kasikorn Research Centre, the smartphone market this year is expected to expand at the maximum of about 23,700 – 25,000 million baht in market value or an accounted for 31.7 – 38.8 per cent, with the sales of 1.8 – 1.9 million units. Meanwhile, manufacturers are pushing a new generation of smartphones to the market continuously. The mobile phone market in 2011 was approximately 68,700 to 75,500 million baht, increased from 13.3 to 16.2% by a number of about 10.8 to 11.0 million units, or grew from 10.9 to 13.1% in opposite directions to other product types that have to increase prices. As a result, the purchasing power of consumers declined or they take longer to decide.
Xu Yi Dan added that this year the company has decided to launch the latest appealing smartphone called OPPO Find 3 X9015. Powered by Google’s Android 2.3 Gingerbread operating system, it is equipped with a powerful dual-core Qualcomm MSM8260 processor, which is clocked at 1.5 GHz. There’s also an 8-megapixel rear camera with dual-LED flash. It also included its own user interface, a large 4.0-inch WVGA IPS capacitive touchscreen, which makes the phone look different than other Android smartphones. Furthermore, the smartphone packs a 2-megapixel front-facing camera for video calls, 1GB of RAM and 16GB of ROM. Compatible with microSD card at maximum of 32GB.
He also said that targeted customers are the new generations, university students and the first time jobbers including those who have a modern lifestyle, technology enthusiasts and trendsetters. This latest model reflects the identity of its users who is free to choose the best technology that suits them.
Highlighted features of OPPO Find 3 X9015 are as follows:
- The exterior material is metal (aluminum), strong and durable.
- Equipped with Dual-Core 1.5 GHz QUALCOMM MSM8260 CPU, 1 GB RAM, compatible with 3D games
- Large 4.0-inch WVGA IPS capacitive touchscreen. Display a natural and realistic image. The Gorilla Glass Display surface coated with the AF-Coating Technology and fingerprints.
- Photography - Camera resolution 8 megapixel camera with Dual LED Flash, use the lens of the Sony CMOS camera and is easier to use with Speed Shutter and other modes including Sport mode, HDR, Smile Group, rewind, etc. It also equipped with a 2-megapixel camera for self-taken mode.
- Supports 3G.
- Support WI-FI.
- Built-in memory and additional 16GB Micro SD up to 32GB.
- Support for multimedia applications. Video extension rmvb, avi, mp4, 3gp, mkv, wmv and music flac, ape, wma, mp3, aac, ra, ogg, amr, wav, midi.
- FM RDS radio with great sound quality. Add sound with Dolby Mobile that the music through headphones or speakers is great. Superb music player interface supports music file formats such as flac, ape, wma, mp3, aac, ra, ogg, amr, wav, midi.
- Built-in GPS system.
- 3.5 mm headset jack.
- Connectivity Bluetooth, micro USB 2.0.
- Network Frequency WCDMA 850/900/2100MHz GSM: 850/900/1800/1900 MHz networks of all whether 2G or 3G SIM card is needless to change.