LG emphasizes its leadership in 3D TV & SMART TV market

LG Electronics (Thailand) Co., Ltd., has emphasized its leadership in Thailand’s 3D TV and Smart TV market, unveiling the LG CINEMA 3D Smart TV – offering the perfect combination of 3D technology through NANO FULL LED, which delivers the crispest, brightest colors, and CINEMA SCREEN Design, which has received numerous best design awards from top institutions. The LG CINEMA 3D Smart TV also features a new Magic Remote Control, which can be used in a similar way to a wireless PC mouse, and authentic Smart TV features. LG is ready to offer a wide variety of product models to cover all segments, and is confident about increasing its 3D TV market share to 45% by the end of this year.

Mr. Yeon Ho (Michael) Jung, Managing Director, LG Electronics (Thailand), said that “As the world’s leading 3D TV and Smart TV manufacturer, LG truly understands consumer insights, and has developed a range of products to fulfill consumer needs. Today we are proud to present our new LG CINEMA 3D Smart TV, which offers the perfect combination of superior technology and stunning design for a sophisticated way of life. With unique features and the availability of 30 product models in Thailand, LG CINEMA 3D Smart TV truly fulfills consumers’ home entertainment needs. We are confident that - as a result of these advances - LG will become the leader in Thailand’s 3D TV market this year.”   

LG has build on its heritage as the first developer of CINEMA 3D technology to reveal the most innovative LED screen technology available today, which uses a special NANO FULL LED panel to provide the crispest, most vivid, and brightest image quality in both 3D and 2D formats. When combined with LG’s Film Patterned Retarder (FPR) technology, users can comfortably experience the best 3D effects - flicker-free and with no cross-talk - for longer. The LG CINEMA 3D Smart TV also comes with stylish, lightweight, battery-free 3D glasses that consumers can use to experience the TV from almost any angle in the room. In addition, LG has maximized 3D effects with 3D Depth Control, offering 20 levels of depth control, premium content from 3D World, and Dual Play mode that allows two gamers to enjoy playing 3D games at the same time on a full-screen instead of using a split screen.

The LG CINEMA 3D Smart TV also features sophisticated CINEMA SCREEN Design, with an ultra-slim chromium bezel of just 4.9 mm, giving it a virtually frameless appearance and optimizing the immersive 3D viewing experience. Users can also enjoy limitless online connectivity with LG’s Smart TV feature, which is equipped with a Dual Core processor to deliver 2X speed performance. For ultimate convenience, LG has developed the new Magic Remote Control, which can be used in a similar way to a wireless PC mouse.

LG has allocated a 250 million Baht budget for marketing activities to promote the LG CINEMA 3D Smart TV, covering above-the-line and below-the-line activities. To welcome the upcoming 2012 UEFA European Football Championship, LG is holding a special online campaign ‘Cheer EURO 2012 with LG’. Consumers can visit the LG Facebook fanpage to participate, with 50 lucky fans getting a chance to enjoy a 42-inch, LM7600 LG CINEMA 3D Smart TV at home for one month for free and only 10 lucky fans will have a chance to own TVs. LG is also offering a special promotion called ‘Love Game, Love LG’, which gives consumers who purchase one LG CINEMA 3D Smart TV the chance to win one home entertainment product, such as an LED or LCD TV, home theater, or Blu-ray player from participating stores, starting from now until 30 June 2012. Customers who buy a new TV will be entitled to receive LG Privilege Service, which includes a free product demonstration at home, 24-hour a day assistance from the LG call center, and a replacement TV during repair periods that exceed 3 days.

The LG CINEMA 3D Smart TV is available in 30 models. Prices range from 25,990 – 299,990 Baht. For more information, please contact the LG Call Center on 0-2878-5757 or visit www.lg.com/th.