Dealfish ready for Chiang Mai

Sanook.com has introduced chiangmai.dealfish.co.th, an online marketplace for buying and selling products and services exclusively for people in Chiang Mai and the North.

The new web site will expand Sanook.com’s online community channels and creating a new market focused on local online services for buyers and sellers in the North of Thailand.

Tiwa York, Sanook Online Ltd's Managing Director E-Commerce, said that “dealfish.co.th is the most convenient locally focused person-to-person (P2P) community marketplace in Thailand”. Sanook! officially launched dealfish.co.th in February and received a good response.

“We saw that there was an opportunity to expand the market by focusing on the major provinces of Thailand, beginning with Chiang Mai at chiangmai.dealfish.co.th,” Tiwa said.

“The reason we chose Chiang Mai as the first province in the expansion of dealfish.co.th because we had analyzed on internet users behavior and found that apart from Bangkok and its neighboring provinces, people in the Chiang Mai area used internet the most. Hence, we saw that an expansion of dealfish into local market would best respond to the needs of local users, so we combined products and services for locally sales in Northern area to provide the convenience for people in Chiang Mai and in other provinces in the North.”

Tiwa said Sanook! Expected that in the future when 3G is available nationwide, the e-commerce will enjoy further growth.

“Nowadays, Thais’ buying behavior has been lots of changed, with the use of online services increasing with the popularity of mobility devices. The number of mobile usage or smartphone users in use today are now exceeds 10.4 million units (data from the National Statistics Office) while the number of people who access websites using mobility devices has increased by about 19% over the past six months. We see this as a great opportunity to expand the e-commerce market of Sanook! into the provinces.” Mr. Tiwa said.

Currently, dealfish.co.th has around 200,000 listing with some 4,000 to 5,000 listing being posted everyday and there are 270,000 daily visits to the site with 2.8 million page views per day.

Tiwa said Sanook! Also provide other services to create opportunities for SMEs with a Facebook Fanpage and with the development of a Dealfish Store application to help increase the number of online marketplace channels.

Dealfish Store system will help promoting products or services on dealfish.co.th by directly displaying them in an application on the Facebook Fanpage as well, he said.