Subaru eyes 3,000 sales of new model
After the successful launch of its XV crossover, Japanese auto-maker Subaru is preparing to stage a roadshow at 50 venues across the country to achieve its 3,000-vehicle sales target.
The company is also preparing to launch the new Forester in the third quarter of the year, according to Apichai Thamsirarak, general manager of distributor TC Subaru (Thailand).
“During the second quarter we will organise a roadshow to create stronger consumer awareness and support our dealerships around the country,” he said.
The roadshows will be held at 30 locations in Bangkok and 20 in upcountry provinces such as Chiang Mai, Nakhon Ratchasima, Udon Thani, Chon Buri, Surat Thani and Hat Yai. Models to be shown are the XV, Outback, Legacy and BRZ.
Subaru presently has 14 showrooms, and 10 more are being planned, Apichai said.
