Multistrada to expand tyre business in US
PUBLICLY listed Multistrada Arah Sarana, producer of Achilles and Corsa tyres, will further expand its business in the US this year.
The company’s vice president director, Henryanto Komala, said on Thursday that the company had opened a representative office in Los Angeles in March.
“We will engage with more distributors in the US, unlike in previous years when we only had one distributor for the whole US,” he said.
With a representative office, the company could directly witness the potential of the market and provide first-hand information to consumers.
Tyre sales to the US reached US$55.5 million (Bt2 billion) in 2015, up 58 per cent from $35 million in 2014, he said.
To improve its sales, the company plans to launch its new car tyre product in the US in August, the company’s deputy director Cindyanto K Tjong said. He said 70 per cent of the company’s output was exported to more than 90 countries and the remainder for the local market.
Multistrada produces 28,500 car tyres per day under the Achilles brand and 16,000 motorcycle tyres under Corsa.
Last year, the company recorded a $237 million net profit, a drop of 16 per cent from $282 million in 2014 as a result of lower overseas sales, lower global prices and the weakening of the rupiah against the US dollar.
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