Acer creates 'Acer Day' brand event
Acer has announced the opening of the "Acer Day" brand event, hoping to bring new energy to the brand through fun interactions with consumers.
Acer will hold the largest annual brand day event, “Acer Day”, on August 3, it announced in a press statement.
The first transnational event in the Pan Asia Pacific region will kick off with 14 countries, including China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Australia, New Zealand and Vietnam.
Andrew Hou, President of Pan Asia Pacific Region, said Acer Day’s grand opening will be on August 3 as the date was specifically chosen for a hidden purpose: In English, “eight-third” (Aug. 3rd) sounds like “Acer”. Every August 3rd in the future will be Acer’s brand day, and will bring fresh brand events to demonstrate Acer ’s creativity and strength. Hope that Acer 's outstanding brand, products, and price can leave a profound impression in the consumers.
Non-stop interactions. Online events to let consumers accumulate knowledge and have a deeper understanding of the brand features.
The theme of this year’s Acer brand day is “Be Cool Everyday”. Other than hoping consumers can join Acer in the brand event and “Be Cool Everyday”, the concept of Acer’s AeroBlade™ 3D fan is also incorporated. The AeroBlade™ has the world's thinnest metal fan blade, providing advanced aerodynamics and airflow performance to keep the system at a low temperature. Using Acer laptops can also Be Cool Everyday.
Consumers will collect Cool Points through online challenges. Having more Cool Points will have higher chance of winning prizes. The points can also be used to extend the warranty of specific models purchased during the event. Plentiful online events including memory puzzles, friend sharing and fun challenges. Acer wishes to close the gap between consumers through this new form of digital interactive marketing, and spread Acer Pan Pacific's four spirits: young, trendy, technology.
The “Acer Day” event website officially kicks off on July 21 (excluding Australia & New Zealand).
Consumers can log in with social media accounts to participate. There are a total of 11 challenges for consumers to collect points and play with ease! Starting from August 3rd, the accumulated Cool Points can be exchanged for different amounts of raffle tickets according to the event rates. Prizes include the Swift Series laptops, Predator laptops, and other surprises. Some countries can use the points to the warranty of specific products.
