Suzuki eyes Thai expansion
While Suzuki has a strong position in the eco-car market, the Japanese automaker is hoping to expand its customer base in Thailand by introducing other models as well.
It recently launched the second-generation Ertiga subcompact MPV priced from Bt655,000 to Bt695,000, and plans to sell over 2,500 of the seven-seater annually. Last year Suzuki sold a total of 28,500 vehicles in the kingdom, achieving growth of 14 per cent compared to 2017. It sold 3.3 million vehicles worldwide last year, it said.
Wallop Treererkngam, Thai sales boss, said: “Suzuki would like to create a new phenomenon with the new Suzuki Ertiga as we would like to expand our consumer base to attract a wider consumer group. These consumers are building their families while continue maintaining their quality time with their friends.
“They also tend to look for vehicles with cutting-edge design and advanced functions.”