New leadership team for Ford
Ford Motor Company has announced key leadership changes in Thailand and its Asean markets as part of the company’s global Smart Redesign initiative and the formation of an International Markets Group (IMG).
The company’s new streamlined organisational structure will help it thrive in an evolving and disruptive period for the automotive industry by improving its operational fitness and efficiency.
The formation of the new International Markets Group (IMG) brings together dozens of richly diverse markets including Australia and New Zealand, India, South Africa, Thailand, and a number of emerging and distributor markets. This follows the Company’s establishment and elevation of its China operations as a standalone business unit in late 2018.
Mark Ovenden was named president, IMG, effective April 1, and is based in Dearborn, Michigan with a small central office leadership team for IMG, while other members of the IMG leadership team will be based in key global markets.
One of these key global markets is Thailand, which will continue as one of the Company’s key manufacturing hubs, now under the International Markets Group. Thailand will also serve as the base for the IMG Manufacturing Operations team, the Global Trucks Enterprise Product Line Management (EPLM) team, as well as the Marketing Communications centre of excellence.
As a result of the organisational restructuring, Yukontorn “Vickie” Wisadkosin is appointed president, Asean Markets, and takes on the additional role of International Markets Group Marketing & Sales Coordination, IMG. She will remain based in Bangkok and report directly to Mark Ovenden.
In this expanded role, Yukontorn will continue to oversee the company’s operations in Asean markets including the Philippines, Vietnam, South Korea and Thailand, where she will work closely with Wichit Wongwatthanakan, managing director, Ford Thailand.
She will also coordinate the Centre of Excellence for Marketing and Sales to support and serve the IMG markets in marketing communications, sales planning, revenue management and network development.
Ford also announced three new leadership appointments as part of the reorganised team.
Adjima Wannapintu is named marketing director, Ford Thailand, reporting to Wichit. Prior to this, Adjima served as product marketing manager, Asia Pacific Operations.
Nuttaporn Sukapintha is appointed marketing and sales controller, Ford Thailand, and marketing and sales business plan, International Markets Group. Nattaporn was previously finance controller, Ford Asean
Kamolchanok Prasertsom is appointed communications director, Ford Thailand and Asean Markets. Kamolchanok previously served as Ford brand and product communications director, Asia Pacific, based in Shanghai, China. Prior to that, she was communications manager, Ford Asean.