Singapore’s Carro ramping up auto network here
Used-car dealers across Thailand are using digital marketing to help generate sales, according to Carro, which bills itself as the region’s largest online automotive marketplace.
It said dealers in Khon Kaen, Nakhon Ratchasima, Udon Thani, Ubon Ratchathani, Chiang Mai, Phitsanulok, Songkhla, Surat Thani, Phuket and Chon Buri have begun using digital channels.
In a press release on Wednesday (September 25), it said it had been working with Thai dealerships to further build the marketplace, where more than US$500 million worth of cars were sold last year.
In Thailand, Carro averaged 100-per-cent growth throughout 2018 via e-commerce channels including its website and mobile application.
“I’m grateful to be working with Carro because it widens my market while also bringing us new opportunities,” said a used-car dealer in Phitsanulok that Carro identified only as “Mr Auan”.
“My revenue has gone up by 80 per cent because Carro gives a better price than other platforms. Their good service is another reason I’ll continue working with them.”
“By forging new technology partnerships with the dealers in Thailand, we can help them take advantage of online channels to find new potential buyers and drive up sales,” said Aaron Tan, Carro’s CEO and founder. “We want to play an active role in building their welfare, especially within regions outside of the main urban centres.”
Carro is focusing on traditional dealerships in Tier 2 and 3 cities by connecting them with private sellers via e-commerce channels and providing a “more worry-free selling experience” for the sellers.
Established in Singapore in 2015, Carro seeks to transform car ownership through buying and selling, financing, insurance, warranty, workshop and roadside assistance. It will start to implement these services in Thailand next year.