The collaboration marks the first contactless sale of movie tickets via automated kiosks in Thailand.
Customers will use a QR code in lieu of a paper ticket, which Major Cineplex says will become a thing of the past. The code sent to their phones will be easier and faster than normal tickets and also help conserve environmental resources, said the cinema operator’s chief marketing officer, Narute Jiensnong.
The contactless technology will debut at Paragon Cineplex and Major Cineplex Ratchayothin from December 26.
The move is expected to cut ticket issuance and printing costs by up to 50 per cent.
Narute added that the operator has closed two cinemas in Samut Sakhon province following last weekend’s virus outbreak.
Said KBTG chairman Ruangroj Poonpol: “Similar projects with other types of business partners are in the pipeline.” Interested businesses could visit www.kbtg.tech/contact, then select Business/Partner Proposals, he added.
Meanwhile, Supreecha Limpikanjanakowit, KBank first senior vice president, said ReKeep technology would power the digital movie ticket service, in line with KBank’s strategy for a cashless society.
Supreecha revealed KBank is also working with PTT to develop contactless payment at filling stations nationwide.
Published : Jun 24, 2022
Published : Jun 15, 2022
Published : December 22, 2020
By : The Nation