Women’s Journey Thailand 2017 Campaign launched to boost female visitors
Women’s Journey Thailand 2017 kicks off to attract female visitors to the Kingdom
Fifty-six well-known women celebrities and bloggers from around the world attended the Women’s Journey Thailand 2017 Campaign, which has been launched to boost female visitors to the Kingdom. The launch was held at a gala welcome reception at Nai Lert Heritage House in the heart of Bangkok.
The month-long campaign is designed to attract international and local female travellers to visit Thailand and enhance the kingdom’s positive image as one of Asia’s most female friendly destinations.
The global female celebrities and bloggers appointed representatives of “The Lady Celebrities to Thailand” and “The Lady Bloggers to Thailand” projects who are in Thailand for the launch are Pia Alonzo Wurtzbach, Miss Universe 2015; So-Hyun Kim, a famous Korean actress; Tanya Sharma, an actress from India; two representatives of Nogizaga 46, a Japanese female idol group; Li Zhenying, Miss Universe China 2016; Anika Morjaria, a famous Indian moderator and presenter; Hadia Ghaleb, an Egyptian fashionista; Naeema Al Maqbali, an actress, moderator, and social media influencer; Oman; Ho Ngoc Ha, a singer, actress, and model, Vietnam; Vaniphone Phumexay, Miss Vientiane 2017; Ei Kywat Khaing, Miss Myanmar World 2017; Do My Linh, Miss Vietnam 2016; Esma Voloder, Miss World Australia 2017 and 4 runner-ups; Mary Ornborg, Editor in Chief, First Class Magazine, and Lottie Knutson, a Swedish journalist, photographer, and writer.
Organised for the second year by the Tourism Authority of Thailand (TAT), the event was presided over by H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, and joined by Mr. Yuthasak Supasorn, TAT Governor.
TAT has launched a special “Women’s Journey Thailand” mobile app, which can be downloaded after registering for the access code. Registrants will get a “Welcoming Package” including such “goodies” as a free welcome drink by Coffee World, 7-days free Sim Card with WiFi by DTAC, and 300 Baht discount by Grab Taxi. They will also get:
– 20% discount at King Power Duty-free Shops (except the airport branch)
– Special airfare for the domestic sector, starting from 1,290 Baht by Bangkok Airways
– Special car rental fee by Thai Rent A Car (499 Baht/day)
– 500 Baht discount voucher by the Siam Discovery Department Store (for women visitors)
– Free ice-cream cone by McDonalds Thailand (only during August 2017)
Thailand has recorded a significant rise in female visitors over the past few years.
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and South Pacific said, “Today women are significant decision makers and influential with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travellers can enjoy these products and services at very attractive prices when they visit Thailand in August.”
Other activities making up the campaign include the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers.
TAT has appointed Ms. Nattaya Boonchompaisarn, or Grace, winner of The FACE Thailand Season 3, as an honorary representative to inspire female travelers to explore the variety of quality products and services the country has to offer for this segment.
