Nat Kruthasoot, Deputy Governor for Tourism Products and Business at the Tourism Authority of Thailand (TAT), said TAT is ready to deliver happiness for the Thai New Year through two major highlight events, beginning with the “Maha Songkran World Water Festival 2026”, which will be held from April 11-15, 2026, at Benchakitti Park (the former Tobacco Factory site) in Bangkok.
The event aims to showcase the identity of the Songkran tradition in a format that blends the classic beauty of the Thai way of life with contemporary charm, reinforcing Thai Songkran’s status as a UNESCO Intangible Cultural Heritage of Humanity, while also creating tourism economic value and promoting Thailand’s image on the international stage.
The festival will be packed with activities throughout all five days, starting with a grand opening ceremony and the Maha Songkran World Event parade on April 11, 2026, at 6.30pm on the main stage, featuring the 2026 Songkran goddess, Nang Raksasadevi, portrayed by Opal Suchata Chuangsri, Miss World 2025.
This will be followed by concerts by Thai artists from 5pm to 10pm every day, including FOOLSTEP, ZANI, Zeal, Kratae, AS7, The Mousses, LHAM SOMPHOL, INK WARUNTORN, MONICA, Playground, Palmy, MAIYARAP, Clockwork Motionless, 4EVE, Bodyslam, TaitosmitH, MEYOU, Getsunova, Tilly Birds and Joey Boy, who will take turns keeping the atmosphere lively throughout the event.
In addition to performances by artists, the main stage will also feature cultural performances and contemporary shows, including the highlight of a drone light display involving more than 1,200 drones to add colour to the night sky.
At the same time, the “Songkran 5 Regions” zone will offer visitors the chance to experience the charm of Thailand in every dimension from 11am to 10pm through distinctive local cultural performances, DIY activities and the sale of signature local products from across the country, along with a recreation of the classic temple fair atmosphere, including sand pagoda building, a haunted house, a Ferris wheel and a Buddha bathing ritual, adding a warm Thai touch.
The event space has also been designed to cater to every generation, with a Songkran zone for older visitors, a children’s zone, a food and Thai products zone featuring more than 100 vendors, as well as activity booths from partner agencies helping create a lively atmosphere.
The fun will then continue in the water-play zone and EDM stage from 4pm to 10pm, where renowned DJs will keep the energy high every night, turning Bangkok into a landmark of happiness during the Thai New Year festival, reinforcing the potential of Thai Songkran to become one of the world’s global festivals, creating a new image of “Thai Songkran” as grand, modern and accessible to people of all ages, and helping elevate Thailand into a global “Festival Destination”.
This will be followed by the “Saneh Art by Songkran Festival 2026”, which will be held from April 11-30, 2026, at Lumphini Park in Bangkok. The event will convey the charm of the Thai Songkran tradition by blending the concept of “saneh” with art through the creative perspectives of Thai artists.
It will feature six large-scale three-dimensional sculptures by renowned Thai artists from April 11-30, 2026, together with recreational activities from April 11-15, 2026, including contemporary art talks by Thai artists, market booths, workshop booths, Thai games booths and a Check-in Challenge for a chance to win limited-edition prizes throughout the festival.
In addition, TAT is also supporting and publicising Songkran activities in every region across the country to deliver diverse Thai New Year experiences that reflect local identity distinctively, as follows: