Allied Telesis strenghens Thai foothold

The networking company expects these moves will help drive local revenue growth of 30 per cent this year.
Kazuki Oya, chief marketing officer of the Japan-based company, said it had created a branch office in Bangkok early this year, about a decade after entering the Thai market.
“Thailand is the first country in |Asia in which we need to focus and provide strong support. Thailand is an important market for us with big potential, as the company last year was able to generate revenue growth of more than 50 per cent in the local market,” Oya said.
“We will invest more, and focus more on healthcare, government, education, networking service providers, Japanese companies and the enterprise market in the country.”
The company will also establish branch offices in Indonesia, Malaysia and Indonesia by year-end to support the large potential in those markets.
Allied Telesis spends US$2 million (Bt61 million) annually to support its business and partners in Thailand. It has also set up its first Asean network technology centre in the Kingdom.
In the Asia-Pacific region, the company last year generated revenue of $30 million, accounting for 5 per cent of its global income of $600 million. This year, it expects Asia-Pacific revenue to rise to about $40 million.
The company has two factories in China and Singapore, with the latter market also being a logistics centre for global distribution of its networking products.
Teerayut Hongkananukraw, country manager of Allied Telesis (Thailand), said the Thai unit expected revenue growth of about 30 per cent this year.
The company has two distributors in Thailand: Avantgarde and Nine Distribution.