Tefal unveils new cookware

Also introduced at a Tefal news conference was a full portfolio of cookware, with highlights including the Good Values 4 (GV4) range.
The event also introduced the company’s first brand ambassadors, Chai Chartayodom and Vicky Sunisa Hiranyatithi.
To promote the launch of its new cookware, the company has scheduled a brand-awareness, “Healthier Cooking with Tefal”, which will run from July 1 to August 31. Alongside this, the company will conduct a wide variety of integrated marketing-communications activities under a health-consciousness theme.
The latest range of Tefal cookware has been developed with the aim of providing consumers around the world, including Thailand, with a more enjoyable cooking experience, while ensuring healthy and successful results, the company says.
The Tefal GV4 range features four key benefits, it says. These are high product quality, being made in France by the world’s best-selling non-stick-cookware brand, and innovative Thermo Spot Technology, which glows solid red to indicate when the pan is pre-heated to the optimum temperature to start cooking. It also offers Resistal and Diffusal technology for a unique anti-warping base with expansion channels for continuous, even heat distribution. The fourth benefit, says the firm, is that this cookware is good for people’s health and environmentally friendly.
Tefal GV4 cookware includes the Sensorielle, Comfort Touch, So Tasty, and Soft Line ranges.
The Healthier Cooking with Tefal campaign highlights the importance of preparing healthy meals.  Promotions under this campaign will be held at leading department stores, hypermarkets and selected retail shops nationwide.