P&G introduces Olympians it is endorsing
Procter & Gamble, a Worldwide Olympic Partner, today introduced the line-up of more than 150 athletes the company and its brands are sponsoring at the London 2012 Olympic and Paralympic Games.
Gillette, a P&G brand, partnered with a team of 24 world-class athletes from 18 countries that will represent the world’s leading male grooming brand at the 2012 Olympic Games in London.
The team of international athletes represents P&G and 34 leadership brands including Pampers, Tide/Ariel, Pantene, Head & Shoulders, Duracell and Gillette. The team has been selected from 48 countries and includes approximately 70 men and more than 80 women.
These athletes will also serve as ambassadors for P&G brands. They will be featured in advertising and retail programmes in more than four million stores around the world. Examples of P&G brand campaigns include:
* Gillette – "A Great Start Every Day" campaign featuring Swiss tennis player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton player Lin Dan, Brazilian swimmer Felipe Franca and American swimmer Ryan Lochte.
* Ariel & Tide – "Proud Keeper of Your Country’s Colours" campaign featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto.
* Pampers – "Celebrating Babies’ Unique Spirit of Play" campaign featuring US beach volleyball player Kerri Walsh Jennings and British marathoner Paula Radcliffe.
* Pantene – "Keep Shining" campaign featuring Argentine tennis player Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer Natalie Coughlin.
* Head & Shoulders – "Wash in Confidence" featuring American swimmer Michael Phelps and French handball player Nikola Karabatic.
"We are delighted to introduce P&G’s family of athletes to the world. The world-class Olympians we’re sponsoring embody the dedication, passion and commitment that inspires us as a company," said Marc Pritchard, P&G’s Global Brand Building Officer.
Rudy Fernandez, Spanish basketball player and brand ambassador for Gillette, said, "As Olympic athletes, we have a real opportunity to inspire others, and as part of P&G’s programme, we are given the support to help us do that. P&G makes a difference to the everyday life of people in all corners of the globe. I am very happy to be able to say that I am on their team."
In addition to supporting more than 150 of the world’s top athletes, P&G is also using its voice at the London 2012 Olympic Games to recognise a special person behind every athlete: Mum. P&G will serve the Mums of Olympians in London at the P&G Family Home, which is a home away from home where Mums and families of Olympians can relax and be together during the Olympic Games.
P&G’s Thank You Mum campaign is the most far-reaching campaign in P&G’s 175-year history. The campaign is being brought to life through a variety of media channels from April through August.
As part of the campaign, P&G has created a series of video tributes called "Raising an Olympian" that tell the athletes’ stories through the eyes of their Mums.
P&G has also made a commitment to raise US$5 million (Bt158 million) to support local youth sports programmes through a portion of sales and donations from the company’s leadership brands including Pampers, Tide, Gillette and Pantene.
