Krungsri launches latest mobile payment solutions for AIA
Bank of Ayudhya and AIA Thailand launch "Krungsri Quick Pay", the new solution that turns smart phones and tablets into a secure mobile point of sale. The new technology offers AIA customers more convenience, flexibility and high security in insurance p
Philip Tan, the bank's head of E-Business, said “The launch of ‘Krungsri Quick Pay’ is part of the bank’s e-strategy to stay at the forefront by launching financial technology solutions which provide convenience and improve customer experience using fast-growing channels such as the internet and the mobile phone. The gross transaction values for mobile payments in Thailand are estimated to rise to US$6.9 billion in 2015.”
He further expected similar deals with other merchants, both medium and large-sized enterprises in delivery services, logistics, direct sale, hotels, and restaurants.
To Ron van Oijen, chief executive officer of AIA Thailand, ease of use, speed and scalability should allow the company's agents to meet the growing needs of the market and reach new target segments.
The payment service has been supported by Visa, a global payments technology company; and is powered by SCCP Group’s Swiff mobile payment technology platform which has been designed to help merchants receive credit card payments using mobile devices with advanced security.
BAY is the first bank to introduce the Swiff solutions.
“This is an exciting time for the payment industry, with technology being the bedrock for enhanced mobility, payments, convenience and productivity improvements,” said Jerome Cle, CEO and Founder of SCCP Group. “We’re ready to empower banks worldwide with technologies that enable truly secure mobile strategies, allowing them to stay competitive in the m-commerce revolution and take back market share from aggregators in that market.”
“Our strongest differentiator lies in our ability to seamlessly integrate into any acquiring bank, allowing the bank to rapidly provide an mPOS service to existing and new merchants. On the commercial front, we are opening doors for banks to achieve a richer level of engagement with their customers. Increasingly, people are changing their payment habits and are more willing to use cashless systems through mobile devices to do banking, money transfer, and commerce activities,” said Erik Holst-Roness, Executive Vice-President of SCCP Group.
Swiff was first launched by SCCP Group in Singapore since March 2012 and plans are underway for further bank partnerships to be developed in growth markets for the US, Europe, and Asia Pacific.
