Leo Burnett has good night at BAD awards

Among the awards scooped up by the firm were the “Best of Interactive and Digital Media” and “BAD Hungry” prizes, the latter for “Reflection Episodes 1-4”, a series of advertisements for Oriental Princess products.
McCann Worldwide picked up the second-highest number of awards with 26, followed by the Monday agency with 18 and Prakit Holdings with 17. JWT and Lowe Thailand received 12 awards each.
The event, organised by the Bangkok Art Directors Association, is considered Thailand’s premier event recognising creativity in advertising.
Under this year’s “BAD Hungry” theme, the event rewarded creative work in different categories for those in the advertising industry, as well as university students who attended workshops related to the event. This year, two new categories were included: direct-marketing campaigns and sales promotions.
Warawut Kaennakham, vice president and executive creative director at Prakit Holdings, who also serves as co-president of the Bangkok Art Directors Association, said there were a total of 744 entries, down from 932 entries last year. But the number of participating agencies this year increased to 49 from 44 in 2011.
Strangely, Ogilvy & Mather, one of the country’s leading advertising agencies and the overall winner at the BAD 2011 awards, disappeared from the show this year, submitting no entries.
The co-president of the Bangkok Art Directors Association declined to comment on the issue.